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History of Craft Brewing

The history of craft brewing saw America’s brewing landscape start to change by the late-1970s. The traditions and styles brought over by immigrants from all over the world were disappearing. Only light lager appeared on shelves and in bars, and imported beer was not a significant player in the marketplace.

Highly effective marketing campaigns had changed America’s beer preference to light-adjunct lager. Low calorie light lager beers soon began driving and shaping the growth and nature of the American beer industry, even to present day.

The Allure of Craft Beer

Internationally there is a growing trend towards custom brewed craft beer.

Although there are over 120 craft breweries in SA, many of these are very small, making only a few hundred liters per brew with everyone under pressure to supply more and more beer. The craft beer market is a fast growing sector and some of the sector analysts predict it to double within 18 months, with a further doubling soon thereafter.

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