The history of craft brewing saw America’s brewing landscape start to change by the late-1970s. The traditions and styles brought over by immigrants from all over the world were disappearing. Only light lager appeared on shelves and in bars, and imported beer was not a significant player in the marketplace.
Highly effective marketing campaigns had changed America’s beer preference to light-adjunct lager. Low calorie light lager beers soon began driving and shaping the growth and nature of the American beer industry, even to present day.
By the end of the decade, the beer industry had consolidated to only 44 brewing companies. Industry experts predicted that soon there would only be five brewing companies in the United States.
At the same time as the American brewing landscape was shrinking in taste and size, a grassroots homebrewing culture emerged. The homebrewing hobby began to thrive because the only way a person in the United States could experience the beer traditions and styles of other countries was to make the beer themselves.
These homebrewing roots gave birth to what we now call the “craft brewing” industry.
Several notable events took place during this period that helped inspire a change in American beer culture.
Source: Brewers Association